Building Enterprise Leaders

Newsletter Editor | Email/Content Marketing Manager at Workato
New York, US

Workato is the operating system for today’s fast-moving business. As a high growth company with over 6000 customers, Workato is revolutionizing the integration and automation market with investments from the top 3 SaaS companies - Salesforce, Workday, ServiceNow. Recognized as a leader by both Gartner and Forrester, it is the only AI-based platform that enables both business and IT to integrate their apps and automate workflows across their enterprise with robust security and governance. Some of the world’s top brands including Slack, Grab, Box, Visa, Broadcom run on Workato.

We are looking for an exceptional Newsletter Editor to join our growing team. In this role, you will know how to monitor results of newsletter/email marketing and increase subscription rates/open rates/clickthrough rates.. 

Workato has a positive, diverse, and collaborative culture—we look for people who are curious, inventive, smart, hardworking and work to be a little better every day. Workato has also been recognized amongst the “Top 47 Enterprise Startups to Bet Your Career On in 2020” and the “Hottest 13 Productivity Software Startups to Watch in 2020!” by Business Insider.


·         Create monthly newsletters with our CIO thought leader and bi-weekly newsletters for Business Technology leader

·         Curate existing content that appeals to our target audience as well as create original content for the newsletter (such as video interviews)

·         Work closely with Content Marketing and Marketing Ops leads to establish realistic goals for the company's email and newsletter efforts as well as a clear plan for assessing progress

·         Be the final signoff and deployer of weekly and monthly newsletters

·         Work with various stakeholders throughout the organization to determine and address ongoing content needs

·         Work with MarketingOps to amplify content through email marketing (determine audience, build email copy, monitor response, adjust strategy)

·         Collaborate with creative designers to develop impactful digital content

·         Track and adjust accordingly based on pre-defined, business-aligned goals


Technical Skills

·         Strong writing and editing skills

·         Demonstrated experience with audience development techniques and growth of contact databases

·         Experience with Marketo a plus

·         An understanding of digital and content marketing strategies, and the ability to integrate campaign elements across earned, owned, and paid media

·         Strong organizational skills to execute projects from conception to launch, independently and in collaboration with other team members

·         Strong communication skills to share expertise within the team and to internal stakeholders

·         At least 3 years of experience in a journalism or content marketing role

Soft Skills

·         An entrepreneurial spirit and deep curiosity

·         The ability to juggle many projects at once

·         The ability to both create and maintain projects, likely at the same time

·         Highly adaptable and ability to shift priorities in real-time

·         Careful attention to detail as well as flexibility to adapt to changing business needs

Why Workato?

At Workato, all full-time permanent employees will have the following Benefits.

·         Travel Opportunities to our Global HQ - Mountain View, California and/or other locations for Trainings and Meetings 

·         Long-term prospects for a professional career

·         Flexible Work culture

·         Workato Stock Options

·         Pantry stocked with healthy snacks and drinks

·         Catered lunches provided

·         Referral Bonus (customer / employee)

·         Company-sponsored team building events

·         Wellness program that includes company paid massage therapy

·         Health benefits: Medical, dental, vision for you and family

·         Pre-tax benefits: Flexible spending account, 401k, commuter benefits

·         Company-paid life insurance