Building Enterprise Leaders

Field Marketing Manager - Fort Lauderdale at Nearpod
Fort Lauderdale, FL, US

Company overview:

At Nearpod, we strive to bring joy and engagement into every classroom. Every day, we reach students through our learning platforms on Nearpod.com and Flocabulary.com. We have diverse backgrounds, but a shared goal of putting teachers and students first in everything that we do. We’re backed by leading edtech investors, and have won numerous awards including Edtech Digest’s 2018 Company of the Year. We’re looking for people with a lot of hustle, a lot of empathy, and a desire to do something meaningful. We have offices in both Fort Lauderdale, FL and Brooklyn, NY.

 

Location: Fort Lauderdale, FL  

 

Position overview:

The Field Marketing Manager works closely with the Nearpod sales and customer success teams to drive new sales, customer expansions, and renewals through a variety of regionally focused marketing tactics. The Field Marketing Manager is a conduit for the go-to-market team to the rest of the marketing organization. They will help the sales and customer success teams develop and execute plays to achieve their territory objectives through a variety of tactics, such as email marketing, events, custom collateral, outbound call campaigns, and digital marketing. They will work with others in marketing, especially channel owners, to execute on these tactics and but will have end-to-end responsibility for territory campaigns.

 

Responsibilities: 

  • Support in-region B2C and B2B acquisition directly and by working with channel owners (e.g., events, digital marketing, content/product, sales development representatives)

  • Work with sales & customer success in securing new revenue (new logos, expansion) and securing of existing revenue (renewals)

  • Help in-region go-to-market team select appropriate plays from the territory playbook and drive execution of these plays 

  • Provide localized collateral and sales enablement tools (e.g., one pagers, case studies)

  • Orchestrate in-region conferences / sponsorships working closely with the event marketing manager (e.g., pre and post marketing outreach, custom messaging/collateral, etc.)

  • Execute on campaigns for lead gen purposes which may include custom landing pages, webinars, outbound calling (with sales development reps), digital marketing, in person events, etc.

  • Provide feedback to Product Marketing Manager about needs from the field that may be universal needs (not specific to a state or region)

  • Act as conduit / entry point to Marketing for the go-to-market teams

 

Qualifications:

  • Industry / market knowledge

    • Comprehends the dynamics of the K-12 education space is preferred

    • Comprehends the dynamics of a B2C2B business model is preferred

    • Customer centric (puts oneself in customers shoes, has an understanding for our customer)

    • General knowledge of how sales and customer success organizations operate and their success factors

  • Personal skills & abilities

    • Highly organized (able to juggle many priorities, document, and communicate well)

    • Highly collaborative and able to manage a large number of stakeholders

    • Analytical (able to analyze campaign performance and apply learnings to future campaigns)

  • Technical skills

    • Strong copywriting abilities

    • Able to manage agency or designers to develop outstanding creative

    • Strong working knowledge of necessary systems is preferred: Pardot, Salesforce.com, Google sheets / excel, Google slides / PowerPoint

  • Experience

    • 3+ years of experience in a marketing, customer success, or sales role

    • Undergraduate degree in business or related field

 

Employment Requirements: Must be authorized to work in the U.S. without restrictions

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.